Which presidential campaign was the first to use targeted digital advertising that served different ads to voters based on their online behavior and interests?

Political campaigns have evolved dramatically in how they present candidates to voters. From innovative packaging of policies to groundbreaking advertising techniques, political marketing has transformed how governments interact with citizens. This trivia question explores a significant milestone in political advertising that changed how campaigns communicate with voters. Test your knowledge of the intersection between politics and marketing innovation!

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Barack Obama's 2012 re-election campaign
Hillary Clinton's 2016 presidential campaign
Mitt Romney's 2012 presidential campaign
Donald Trump's 2016 presidential campaign