Which celebrity collaboration with a beauty brand broke e-commerce records in 2019 by selling out completely within 24 hours, generating an estimated $72 million in revenue on launch day?

Celebrity brand collaborations have become a cornerstone of pop culture marketing, creating buzzworthy products that drive consumer interest and sales. These strategic partnerships blend star power with retail innovation, often resulting in limited-edition releases that generate massive hype. Test your knowledge about one of the most successful celebrity brand collaborations in recent pop culture history!

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• Kylie Jenner x Balmain
• Lady Gaga x Haus Laboratories
• Shane Dawson x Jeffree Star Cosmetics
• Selena Gomez x Rare Beauty

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