Which brand's 2018 marketing campaign featured the ancient Mexican tradition of 'alebrijes' (spirit animals) and went on to win multiple awards for cultural authenticity?

Brand storytelling becomes most powerful when it authentically incorporates cultural traditions. Many successful global brands have leveraged specific cultural practices in breakthrough marketing campaigns that resonated with audiences worldwide while respecting cultural heritage. Test your knowledge about these innovative cultural marketing moments that changed how consumers connected with these brands.

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Coca-Cola with their 'Coco' movie tie-in campaign
Nike with their 'Día de Muertos' collection
Adidas with their 'Cultural Heritage' sneaker line
Patrón Tequila with their 'Spirit of Mexico' limited edition