Which major food corporation was the first to incorporate ghost peppers into a mass-market product line, triggering the 'extreme heat' trend in mainstream retail?

In the 2010s, ghost peppers (Bhut Jolokia) sparked a food industry revolution with their extreme heat rating of over 1 million Scoville Heat Units. This led to a surge in 'extreme heat' products across multiple categories. This trend transformed marketing strategies and created an entirely new segment of super-hot specialty foods, challenging traditional flavor profiles and creating new consumer engagement opportunities. Test your knowledge about this spicy market disruption!

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PepsiCo (through its Frito-Lay division)
Kraft Heinz
General Mills
Nestlé