Which pioneering natural products company was the first to successfully use 'seed-to-shelf' storytelling as their primary brand narrative, documenting the entire journey of their ingredients?

The natural products industry has transformed how brands tell their stories to environmentally conscious consumers. From humble beginnings with small herb shops to today's billion-dollar natural products empires, the evolution of brand storytelling in this sector reflects changing consumer values and scientific understanding. This trivia question explores a pivotal moment in how natural product brands communicated their value proposition to mainstream markets.

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Burt's Bees (1984)
Aveda (1978)
Seeds of Change (1989)
Tom's of Maine (1970)