Which major retail brand completely changed its primary logo color in the 1960s as part of a modernization strategy that coincided with the rise of color television?

Throughout history, brands have strategically evolved their visual identities to adapt to changing times. Color psychology has played a crucial role in how companies position themselves in the market and connect with consumers across different eras. This trivia question explores how one iconic brand's color scheme has transformed through significant historical periods, reflecting broader cultural shifts and marketing strategies that defined retail history.

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Pepsi (from red to blue-and-red combination)
Shell (from black and white to yellow and red)
UPS (from yellow to brown)
McDonald's (from white to golden arches)