Which innovative retail system, launched in 2016, revolutionized Broadway ticket access by using a digital lottery to sell premium seats for only $10 to the hit musical 'Hamilton'?

The performing arts industry has undergone significant digital transformation in recent years. From online ticket sales to virtual performances during the pandemic, technology has reshaped how audiences engage with theater, dance, and music. This poll tests your knowledge about a major retail innovation that revolutionized Broadway ticket purchasing and helped combat scalping while making shows more accessible to the general public.

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