Which 1982 film featured a groundbreaking product placement deal that reversed declining sales of a candy brand by 65%, establishing a new paradigm for product integration in cinema?

Product placement has become a sophisticated marketing strategy in films and TV shows, with studios generating millions in revenue through strategic brand integrations. But this advertising technique has a fascinating history that dates back further than most people realize. Test your knowledge about this intersection of cinema and marketing that has evolved from subtle inclusions to major plot points in modern storytelling.

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• E.T. the Extra-Terrestrial (Reese's Pieces)
• Blade Runner (Atari and Coca-Cola)
• Tootsie (Sony Walkman)
• Rocky III (Nike athletic wear)

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