Which 1999 film pioneered viral marketing in cinema with a fake documentary website that made many viewers believe the fictional story was real?

The film industry has developed innovative marketing strategies that transformed how movies connect with audiences. From viral campaigns to immersive experiences, certain marketing approaches have revolutionized box office results and created cultural phenomena. This trivia question challenges your knowledge of a groundbreaking film marketing campaign that changed how studios promote major releases.

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• The Blair Witch Project
• The Sixth Sense
• Fight Club
• The Matrix

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