Which major dictionary publisher created a marketing innovation by selling 'naming rights' to new words, allowing companies to incorporate their brand names into official language definitions?

In the world of language and linguistics, marketing strategies often employ fascinating techniques to capture customer attention and build brand identity. From neologisms to specialized vocabulary, language shapes how products are perceived and remembered. This poll tests your knowledge about a famous linguistic innovation in retail marketing that changed how companies approach brand naming and recognition.

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Oxford University Press with their 'Corporate Lexicon' program (2005)
Merriam-Webster with their 'Brand Etymology' initiative (2011)
Collins Dictionary with their 'Word Partners' campaign (2015)
Cambridge University Press with their 'Commercial Linguistics' project (2008)