Which department store first introduced elaborate 'theatrical' window displays in the 1880s that revolutionized retail visual storytelling and inspired the tradition of holiday window displays?

Visual storytelling has been transforming retail experiences for decades, but few know its fascinating historical origins. Before digital displays and augmented reality, innovative retailers pioneered visual merchandising techniques that would forever change how products are presented and marketed. This trivia question explores a pivotal moment in retail visual storytelling history that influenced generations of merchants and marketers. Test your knowledge about this transformative retail innovation!

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Macy's (New York)
Selfridges (London)
Marshall Field's (Chicago)
Le Bon Marché (Paris)