Which music platform's launch strategy broke industry records by releasing an entire album exclusively through its service before any physical or digital retail availability?

The music retail landscape has been transformed by innovative product launches that changed how we consume music. These strategic releases not only revolutionized the industry but created entirely new revenue streams and consumer behaviors. Test your knowledge of these pivotal moments in music retail history and see if you can identify which launch strategy truly disrupted the market and set new standards for how music products reach consumers.

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Tidal with Beyoncé's 'Lemonade' in 2016
Apple Music with Drake's 'Views' in 2016
Spotify with Adele's '25' in 2015
Amazon Music with Taylor Swift's 'Reputation' in 2017