Which retail giant pioneered the 'Festival of Colors' campaign that transformed traditional Holi celebrations into a major global shopping event featuring culturally-inspired product collections?

Throughout history, retail giants have incorporated cultural traditions into their marketing strategies to connect with diverse audiences. This has led to some fascinating adaptations of traditional practices into modern commerce. Test your knowledge about how major retailers have embraced cultural traditions in their product offerings and marketing campaigns. This question explores the intersection of cultural heritage and retail innovation.

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Walmart's 'ColorCraft' collection (2015)
Target's 'Holi Harmony' product line (2018)
Amazon's 'Rangwali' marketplace (2016)
Macy's 'Vibrant Heritage' campaign (2017)