Which ancient civilization first documented the practice of 'psychological pricing' by setting prices just below whole numbers (similar to modern $9.99 pricing) to create the perception of better value?

Long before modern marketing strategies, ancient civilizations employed sophisticated techniques to influence consumer behavior. From strategic marketplace layouts to psychological pricing methods, these early societies understood the foundations of what we now call consumer psychology. Test your knowledge about how ancient merchants and rulers used psychological principles to boost sales, create loyalty, and establish powerful commercial empires thousands of years ago.

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Ancient Mesopotamians in Babylonian marketplaces (circa 1800 BCE)
Egyptian merchants during the New Kingdom period (circa 1400 BCE)
Phoenician traders in Mediterranean port cities (circa 900 BCE)
Roman market vendors in the early Republic (circa 500 BCE)