Which streaming service first introduced the 'binge-release' model, dropping all episodes of an original series at once instead of the traditional weekly release schedule?

The film and television industry has been dramatically transformed by subscription-based streaming services. What began with Netflix's pivot from DVD rentals to streaming has evolved into a complex ecosystem with dozens of major players competing for viewer attention and loyalty. This trivia question tests your knowledge of how these services have innovated in their subscription models to retain customers in an increasingly saturated market.

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Netflix with 'House of Cards' in 2013
Hulu with 'The Handmaid's Tale' in 2017
Amazon Prime with 'Transparent' in 2014
HBO with 'Game of Thrones' in 2011