Which mythological market segmentation strategy did the luxury brand 'Versace' primarily utilize when they adopted the Medusa head as their iconic logo?

In the world of retail, mythology and folklore have long been powerful tools for market segmentation and brand storytelling. From Norse gods adorning product packaging to Celtic symbols in luxury goods, ancient narratives help retailers target specific customer demographics with culturally resonant products. Test your knowledge about how mythology intersects with modern retail segmentation strategies in this challenging trivia question!

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Geographic segmentation - targeting Mediterranean consumers who recognize Greco-Roman mythology
Psychographic segmentation - appealing to consumers who identify with Medusa's power to captivate and 'freeze' onlookers with beauty
Demographic segmentation - specifically targeting women who relate to Medusa's feminist narrative as reinterpreted in modern culture
Behavioral segmentation - focusing on consumers who demonstrate interest in protective talismans and mythological wards against evil