Which groundbreaking e-commerce innovation did Broadway introduce in 2001 that revolutionized ticket sales and accessibility for theater performances?

The performing arts industry has undergone significant transformation in how shows are marketed and sold to audiences. Digital strategies have become essential for Broadway productions and other performing arts venues to reach new audiences and maintain ticket sales. This trivia question explores a pivotal innovation in Broadway marketing that changed how theatrical productions connect with potential audiences.

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Broadway Rush Tickets - digital lottery system for discounted day-of-show tickets
TKTS Digital Booth - first mobile app allowing same-day discounted ticket purchases
Broadway.com - first centralized online marketplace exclusively for Broadway tickets
ShowScore - first customer review platform specifically for theatrical performances