Which linguistic device was deliberately avoided in Nike's famous slogan 'Just Do It' to create its distinctive psychological impact?

Advertising slogans are powerful linguistic tools that companies use to create memorable brand associations. The most effective slogans leverage linguistic devices like alliteration, rhyme, metaphor, and semantic framing to become part of our cultural lexicon. This poll tests your knowledge about how language science influences advertising effectiveness and which linguistic features have made certain slogans stand the test of time.

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Imperative mood (direct command form)
Rhyme schemes (phonological patterning)
Three-word structure (tricolon)
Pronoun deletion (subject ellipsis)