Which famous retailer hired linguists to create its product name 'Swiffer', specifically designed to evoke cleaning efficiency through sound symbolism?

Language shapes how consumers perceive and interact with brands. Major retailers invest heavily in linguistic research to craft messaging that resonates with their target audiences. From memorable taglines to carefully designed product names, language choices can make or break a brand's identity. This poll tests your knowledge of how language and linguistics have influenced famous retail branding strategies and how linguistic principles are applied in the modern retail landscape.

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Procter & Gamble
Unilever
Johnson & Johnson
Colgate-Palmolive