Which iconic 1980s marketing campaign helped Nike surpass Adidas in the US market and established their brand identity with the line 'Just Do It'?

The sports retail landscape has transformed dramatically in recent decades, with innovative marketing campaigns, cutting-edge technologies, and bold brand strategies reshaping how we purchase athletic gear. This trivia question focuses on a groundbreaking marketing campaign that changed how a major sports brand connected with consumers and established a powerful brand identity that continues to resonate today.

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• The Air Jordan campaign featuring Michael Jordan
• The Bo Knows campaign featuring Bo Jackson
• The Revolution in Motion campaign featuring The Beatles' song
• The I Want My MTV campaign featuring various athletes

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