Which innovative pricing strategy did Rihanna's Fenty Beauty use to disrupt the luxury beauty market when it launched?

Rihanna revolutionized the beauty industry with her Fenty Beauty line in 2017, creating what's now known as 'The Fenty Effect' - a shift toward inclusive product ranges and marketing strategies. But beyond inclusivity, Fenty Beauty also implemented a specific pricing strategy that helped it reach $100 million in sales within its first 40 days. Test your knowledge about this celebrity brand's strategic pricing approach that other celebrity entrepreneurs have since tried to replicate.

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Premium pricing - pricing products higher than competitors to signal superior quality
Accessible luxury pricing - offering high-quality products at mid-range prices to reach a wider demographic
Loss leader pricing - selling foundation at a loss to attract customers who would purchase higher-margin products
Subscription-based pricing - offering monthly beauty boxes with exclusive Fenty products