Which brand collaboration is credited with saving the Broadway musical 'Wicked' from early closure in 2004 by introducing a groundbreaking marketing campaign that targeted young female audiences?

The performing arts industry often relies on strategic brand collaborations to boost ticket sales, enhance visibility, and create unique experiences for audiences. These partnerships can range from luxury brands sponsoring opera houses to tech companies creating immersive theater experiences. Test your knowledge about a famous collaboration that revolutionized how Broadway shows were marketed and changed the trajectory of a struggling production!

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Apple's 'Think Different' campaign featuring exclusive Wicked content on iPods
Sephora's 'Defying Gravity' makeup line with emerald-themed products
Starbucks' limited edition 'Elphaba' green tea frappuccino with in-store ticket promotions
Hot Topic's exclusive Wicked merchandise collection targeting teen audiences