Which Broadway musical pioneered the concept of 'micro-moment merchandising' by creating show-specific retail items that changed daily based on specific scenes performed that night?

Test your knowledge of theatrical retail innovation! Theater merchandise has become a billion-dollar industry, with iconic shows developing sophisticated branding and retail strategies. From custom playbills to elaborate pop-up shops, performing arts organizations have revolutionized how they market physical products to audiences. This poll challenges you to identify a groundbreaking retail initiative that changed how Broadway shows approach merchandising.

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Hamilton
Wicked
The Lion King
Dear Evan Hansen