Which celebrity completely changed their product's target market after initial focus groups revealed their luxury skincare line would perform better as affordable makeup products?

Many celebrities have ventured into product development with varying degrees of success. Sometimes their initial product concepts undergo significant changes before hitting the market. This trivia tests your knowledge about famous people who pivoted their product strategies in notable ways, transforming their initial concepts into something quite different—yet ultimately more successful.

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Rihanna with Fenty Beauty (originally conceived as high-end skincare, pivoted to inclusive makeup)
Jessica Alba with The Honest Company (originally planned as luxury cosmetics, shifted to baby products)
Gwyneth Paltrow with Goop (initially designed as mainstream beauty products before targeting luxury wellness)
Lady Gaga with Haus Laboratories (originally developed as theatrical makeup, repositioned for everyday consumers)