Which innovative omnichannel strategy did HMV implement in 2016 that allowed customers to instantly stream music they discovered while browsing physical media in stores?

The music retail industry has undergone dramatic changes in the digital era. From vinyl shops to streaming platforms, music retailers have had to embrace omnichannel strategies to survive and thrive. This poll tests your knowledge about a pivotal moment in music retail's omnichannel evolution that changed how consumers discover and purchase music worldwide.

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PureTracks: A system that generated unique QR codes on receipts giving customers digital ownership of albums they purchased physically
Sound & Vision: An app-based system where customers could scan album covers to instantly add them to their streaming library
Vinyl+: A program offering free digital downloads with every vinyl record purchase through proprietary kiosks
MusicMatch: In-store listening stations that created personalized playlists based on customers' physical browsing habits