Which cholesterol-lowering medication was first positioned as the 'statin that works while you sleep' due to its evening dosing recommendation?

In the competitive pharmaceutical industry, companies invest millions in developing unique brand positioning strategies to differentiate their medications in crowded therapeutic categories. Brand positioning helps establish how healthcare professionals and patients perceive a medication relative to alternatives. This trivia question tests your knowledge of how a major pharmaceutical product revolutionized its category through clever positioning.

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Lipitor (atorvastatin)
Pravachol (pravastatin)
Zocor (simvastatin)
Crestor (rosuvastatin)