Which 1977 film revolutionized movie merchandising when 20th Century Fox allowed George Lucas to retain licensing rights, leading to over $100 billion in retail sales and establishing the modern movie tie-in model?

Before streaming and digital downloads, physical movie merchandise was a crucial revenue stream for film studios. One groundbreaking retail innovation fundamentally changed how films were marketed and monetized through product tie-ins, creating a blueprint that the industry still follows today. This innovation generated unprecedented retail sales and created a new paradigm for how studios approach the business of filmmaking. Test your knowledge of this pivotal moment in entertainment retail history!

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