Which music artist's endorsement deal is considered the most lucrative in history, reportedly worth $150 million and fundamentally changing how musicians partner with consumer product brands?

Music artists partnering with brands has become a cornerstone of both music and marketing industries. These endorsements have evolved dramatically over the decades, sometimes launching products to unprecedented success or reviving artists' careers. This trivia question explores one of the most financially significant music endorsement deals in history that transformed both the artist's career trajectory and the brand's market position.

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