Which innovative product marketing strategy was first introduced by the Broadway musical 'Rent' in 1996 that has since become standard practice for many major productions?

The performing arts industry has seen dramatic changes in marketing strategies over the years, especially on Broadway. From traditional playbills to digital innovations, marketing approaches have evolved to attract modern audiences while preserving theatrical tradition. This poll tests your knowledge of a significant product marketing innovation that changed how Broadway shows reach their audiences.

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Rush tickets: Discounted same-day tickets sold at the box office
Digital lottery apps for ticket giveaways
Broadway cast recordings released before show opening
Immersive social media campaigns with character accounts