Which celebrity endorsement deal is credited with saving Chanel's perfume business in the 1950s by appealing to a new generation of consumers?

Throughout marketing history, certain celebrity endorsements have created iconic brand associations that dramatically transformed sales and brand perception. These partnerships between famous personalities and products often represent turning points in retail marketing strategy. Test your knowledge about one of the most successful celebrity endorsement campaigns that revolutionized a brand's market position and consumer appeal.

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Audrey Hepburn for Givenchy
Marilyn Monroe for Chanel No. 5
Elizabeth Taylor for White Diamonds
Grace Kelly for Hermes