Which transportation company first introduced the concept of 'surge pricing' as both a pricing model and marketing technique that created scarcity-based demand?

The transportation industry has revolutionized its advertising approaches over the years to capture customer attention in increasingly competitive markets. From airlines to ride-sharing services, transportation companies have pioneered unique advertising techniques that have changed how consumers perceive and interact with travel brands. Test your knowledge about innovative advertising campaigns that have transformed the transportation landscape!

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Uber
Lyft
American Airlines
Tesla