What innovative brand positioning strategy did Henry Ford use in 1908 that was revolutionary for the automobile industry and created mass market appeal for the Model T?

Henry Ford's Model T revolutionized not just transportation but also marketing history. This poll explores how Ford positioned this groundbreaking product in the early 20th century marketplace - a case study that continues to influence modern brand positioning strategies. Test your knowledge of this pivotal moment when industrial innovation met consumer marketing in a way that would forever change how companies position their products to mass markets.

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Positioning it as a luxury status symbol with premium pricing to create exclusivity and desire
Marketing it as 'a car for the great multitude' with standardized features and affordable pricing through assembly line production
Emphasizing its superior craftsmanship with hand-built components, positioning it as an artisanal product
Creating a subscription-based ownership model where customers paid monthly fees rather than purchasing outright