Which wildlife conservation organization pioneered the 'adoption' marketing model where consumers could symbolically adopt an endangered animal, receiving a certificate and updates?

Test your knowledge about innovative product marketing strategies that have made a significant impact on wildlife conservation efforts. Major conservation organizations have employed creative marketing techniques to raise awareness and funds for endangered species protection. How well do you know these landmark campaigns that changed how we support animal conservation?

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World Wildlife Fund (WWF)
The Nature Conservancy
National Audubon Society
Conservation International