Which company launched the first modern retail loyalty program in 1981 that used a magnetic stripe card to track purchases and reward frequent flyers?

Loyalty programs have become a cornerstone of modern retail strategy, but their history stretches back further than many realize. These programs transformed how brands interact with customers, creating lasting relationships beyond single transactions. This trivia question explores the origins of retail loyalty programs and how they've evolved from simple punch cards to sophisticated digital ecosystems that shape consumer behavior and brand strategy.

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American Airlines (AAdvantage program)
S&H Green Stamps (Sperry & Hutchinson)
American Express (Membership Rewards)
Betty Crocker (Points Program)