Which innovative retail collaboration was the first to donate 100% of limited-edition product profits to wildlife conservation while using NFC-enabled packaging that let customers track their specific contribution?

The animal conservation sector has been revolutionized by innovative retail and marketing approaches in recent years. Conservation organizations have adopted sophisticated retail strategies to fund their missions and raise awareness. This trivia question focuses on a groundbreaking collaboration that changed how conservation organizations approach marketing partnerships and significantly increased public engagement with endangered species protection.

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Patagonia x National Geographic's 'Trace the Impact' smart-tagged apparel line (2019)
Adidas x WWF's 'Parley for Oceans' recycled plastic shoe collection (2017)
TOMS x Wildlife Conservation Society's 'Wildly Important' IoT-connected footwear (2020)
Lush x Jane Goodall Institute's 'Primate Protector' blockchain-verified bath products (2018)