Which presidential campaign famously pivoted their product strategy mid-race by rebranding their merchandise with the opponent's attack phrase, turning it into a fundraising success?

Throughout American political history, campaigns have created various branded merchandise to boost visibility and funding. Some products became iconic symbols of their campaigns, while others marked strategic shifts in messaging. This trivia question examines a notable product development decision during a pivotal presidential campaign.

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Obama 2012's "Thanks, Obamacare" merchandise after the Supreme Court ruling
Clinton 2016's "Nasty Woman" products after Trump's debate comment
McCain 2008's "Maverick" branded items after media characterizations
Biden 2020's "Will you shut up, man" merchandise following the first debate