Which ancient civilization pioneered the first known customer loyalty program using clay tokens that customers could collect and exchange for discounts on future purchases?

Before modern shopping malls and e-commerce, ancient civilizations developed sophisticated retail systems that continue to influence today's business practices. From the agoras of Greece to the bazaars of Mesopotamia, these early marketplaces established fundamental retail concepts we still use. Test your knowledge about how our ancestors approached commerce, customer loyalty, and retail innovation thousands of years ago!

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Ancient Rome with their 'tessera' system used by merchants to reward repeat customers
Mesopotamian merchants during the Bronze Age, using clay tokens called 'dubsaĝ'
Egyptian traders who issued papyrus receipts that could be redeemed during seasonal Nile festivals
Ancient Chinese merchants during the Han Dynasty who issued copper 'reward tokens'