Which Broadway musical first used a documentary-style 'making of' video series as its primary brand storytelling strategy, creating unprecedented audience engagement before opening night?

In recent years, Broadway shows have revolutionized how performing arts brands tell their stories through digital marketing. Their innovative approaches have transformed audience engagement and ticket sales strategies. This trivia question tests your knowledge about a groundbreaking brand storytelling technique that changed Broadway marketing forever. Do you know which show pioneered this influential approach?

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Hamilton (2015)
The Lion King (1997)
In The Heights (2008)
Wicked (2003)