Which major film studio first implemented 'virtual try-on' augmented reality technology in their flagship stores, allowing customers to digitally 'wear' costumes from their blockbuster films?

Major film studios have revolutionized their retail strategies to create immersive brand experiences that extend beyond the theater. From flagship stores to pop-up experiences, studios have transformed how consumers interact with their intellectual property. This trivia question explores a groundbreaking retail technology implementation that changed how fans engage with movie merchandise.

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Warner Bros. (with DC superhero costume try-ons)
Disney (with Marvel character armor and Princess dresses)
Universal (with Jurassic World and Minions character outfits)
Paramount (with Star Trek uniform and Mission Impossible gear)