Which marketing campaign strategy helped 'Hamilton' become a Broadway phenomenon, attracting younger audiences and achieving record-breaking ticket sales?

The performing arts industry relies heavily on innovative marketing to fill seats and create buzz. In 2015, one Broadway show implemented a groundbreaking marketing campaign that transformed how performing arts are promoted, breaking ticket sales records and attracting unprecedented demographics to theater. This campaign has since become a case study in arts marketing courses worldwide. Test your knowledge about this revolutionary approach that changed Broadway's marketing landscape forever.

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Traditional TV advertising blitz featuring celebrity endorsements
#Ham4Ham free mini-performances outside the theater and shared across social media
Exclusive high-priced VIP packages with backstage tours
Limited-time discount promotions for weekday performances