Which meditation app deliberately changed its brand color from red to blue in 2019, citing research that blue inspires more trust and spiritual openness among users?

Brand colors often carry deep symbolic meaning, especially in religious and spiritual markets. From meditation apps to spiritual bookstores, faith-based organizations to philosophical publishing houses - color choices are rarely accidental. They tap into ancient associations and psychological triggers that resonate with seekers on their spiritual journeys. Test your knowledge about the strategic color choices made by major brands in the religious and philosophical marketplace.

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