Which celebrity was the first to sign a lifetime deal with Nike, reportedly worth over $1 billion, revolutionizing athlete brand partnerships?

Celebrity brand collaborations have revolutionized product marketing, creating some of the most memorable retail experiences and profitable partnerships in business history. From cosmetics to athletic wear, celebrities have leveraged their fame to create billion-dollar product lines. Test your knowledge on which famous personalities were the first to establish groundbreaking partnerships in different industries, setting precedents that countless others would follow.

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Michael Jordan
LeBron James
Serena Williams
Cristiano Ronaldo