Which historic department store first introduced the concept of a 'loyalty card' in 1897, revolutionizing customer retention with a metal 'charge-plate' that offered store credit to regular customers?

The retail landscape has evolved dramatically since the 19th century. Department stores revolutionized shopping by introducing novel concepts that modern retailers still use today. This poll tests your knowledge about a groundbreaking innovation from one of history's most influential department stores that changed retail customer retention strategies forever and set the foundation for modern loyalty programs.

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Macy's (New York)
Selfridges (London)
Wanamaker's (Philadelphia)
Marshall Field's (Chicago)