Which mythological figure's name was controversially used by Amazon for their voice assistant before being changed due to cultural sensitivity concerns?

Throughout history, mythology and folklore have provided rich narratives that brands leverage for storytelling and identity. From Nike's winged goddess of victory to Starbucks' siren from maritime folklore, mythological elements have been powerful tools in brand recognition and storytelling. This trivia question explores how ancient myths continue to influence modern product marketing and brand identity.

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Echo (Greek nymph cursed to only repeat others' words)
Alexa (alternative name for the Greek goddess Hera)
Kūkái (Japanese Buddhist monk associated with wisdom)
Athena (Greek goddess of wisdom and strategy)