Which pop culture product used an alternate reality game (ARG) called 'Why So Serious?' as part of its viral marketing campaign, sending fans on real-world treasure hunts months before release?

Test your knowledge about some of the most innovative and unusual product launches in pop culture history! The entertainment industry has given us some fascinating product rollouts that broke traditional marketing rules and created cultural phenomena. From surprise album drops to viral marketing campaigns that blurred the line between fiction and reality, how well do you know these game-changing product launch strategies that shaped pop culture?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

• The Dark Knight (2008 film)
• Halo 2 (Xbox game)
• Lost (TV series)
• Lady Gaga's 'Born This Way' album

Powered by AIPolls.Net — AI-powered real-time polling platform.