Which author's career was dramatically revitalized in the 1980s when Vintage Books repackaged their entire backlist with distinctive, uniform cover designs, creating one of publishing's most successful rebranding campaigns?

Product packaging isn't just about protection and presentation—it can become iconic and influence culture. In the publishing world, book covers and packaging have launched careers, revitalized classics, and transformed how we interact with literature. This trivia question explores a pivotal moment in literary product packaging that changed an author's trajectory and influenced industry practices for decades to come.

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Raymond Chandler
Vladimir Nabokov
Virginia Woolf
Paul Auster