Which major airline's loyalty program was valued higher than the airline itself before the pandemic?

Airline loyalty programs have revolutionized the transportation industry, creating new revenue streams and changing customer behavior. These programs not only encourage repeat business but have evolved into sophisticated marketing tools worth billions of dollars. Test your knowledge about one of the most valuable aspects of modern transportation loyalty programs!

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American Airlines (AAdvantage)
Delta Air Lines (SkyMiles)
United Airlines (MileagePlus)
Southwest Airlines (Rapid Rewards)