Which 1982 sci-fi film featured a product placement deal with Reese's Pieces candy that reportedly increased sales by 65% within months of release?

Product placement has evolved significantly in film and television, becoming a sophisticated marketing strategy worth billions. From subtle background appearances to plot-integrated endorsements, these partnerships help finance productions while creating brand recognition. This trivia question explores a groundbreaking moment in the history of product placement that changed how the industry approached these lucrative partnerships.

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