Which sports retailer was the first to implement virtual reality 'test zones' allowing customers to virtually try sports equipment in simulated environments?

The sports retail landscape has transformed dramatically in the digital age. Today's athletic retailers are pioneering innovative technologies to enhance customer experiences and drive engagement. From virtual fitting rooms for equipment sizing to AI-powered recommendation engines that suggest the perfect running shoe based on gait analysis, the future of sports retail is here. Test your knowledge about one of the most significant technological retail innovations in the sporting goods industry!

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Nike with their 'Nike Pro Performance Zones' in 2015
Dick's Sporting Goods with their 'SportVR Experience' in 2017
Under Armour with their 'UA Virtual Arena' in 2016
Adidas with their 'Adidas Reality Labs' in 2018