Which department store first introduced elaborate window displays with theatrical lighting and themed seasonal presentations, revolutionizing visual merchandising in the 1870s-1880s?

The history of retail visual merchandising has transformed how products are presented to consumers. Before the 20th century, most stores simply displayed goods behind counters, with little attention to visual appeal. The evolution of retail display techniques marks significant shifts in consumer culture and retail strategy. This trivia question explores a pivotal moment in retail history that forever changed how products are marketed visually in stores.

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Macy's (New York)
Marshall Field's (Chicago)
Selfridges (London)
Wanamaker's (Philadelphia)